Rovio Entertainment and Kaiku Finance Launch Angry Birds Visa® Debit Card into the Prepaid Market

| November 6, 2012 | 0 Comments

WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)–

Today, Kaiku Finance announced that it has been selected by Rovio
Entertainment to create Rovio’s first co-branded prepaid debit card in
the US. Available in early 2013, the KAIKU® Angry
Birds™ Visa® Prepaid Card will join KAIKU’s already
successful silver and black reloadable Visa prepaid debit cards as the
latest addition to KAIKU’s line of personal finance tools.

One of the most recognized brands of today’s generation, Angry Birds’
popularity has soared since its debut in December 2009. With more than 1
billion downloads, Angry Birds is the fastest growing consumer brand and
the most downloaded game of all time. After winning two awards for
branding and merchandising at the 2012 Licensing Expo, including Overall
Best Licensed Program of the Year, Rovio has entrusted Kaiku Finance for
its first foray into personal finance.

Much like Angry Birds, the prepaid industry has enjoyed phenomenal
growth. In 2011, the prepaid industry grew by nearly 20% according to
the Mercator Advisory Group, supporting the notion that prepaid has
become a popular personal finance tool. An Aite Group study found that
prepaid is no longer a card of last resort; in fact, many prepaid users
earn more than $45,000 annually, have a college degree, a checking
account and a credit card. Just like Angry Birds redefined mobile
gaming, KAIKU is committed to redefining the prepaid debit card industry
by offering products that are transparent, affordable and something
consumers can feel good about using in their everyday life.

“Rovio and KAIKU share a common philosophy in that we love to delight
our fans with products that are affordable and packed with great
features that fit today’s lifestyle.” said Andrew Stalbow, Rovio’s EVP
of Strategic Partnerships and General Manager of North America.

The KAIKU Angry Birds Card will be available in four unique designs
featuring The Red Bird, The Yellow Bird, Bomb Bird and the Bad Piggies.
While the cards bring a new look to your wallet, they offer the benefits
of KAIKU’s Silver and Black Visa prepaid cards including:

  • Ability to load funds with direct deposit, PayPal™, from a credit
    card, from a bank account, or by transfer from another KAIKU Card
  • Access to more than 50,000 surcharge-free ATMs globally throughout the
    Allpoint Network and valid wherever Visa is accepted
  • Free apps for iPhone®, Android™ and Blackberry® smartphones
  • Free 24/7 customer service
  • No inactivity fees or minimum balance requirements

“We launched KAIKU with a commitment to be a next-generation prepaid
product for all kinds of consumers,” explained Jon Round, CEO of Kaiku
Finance. “Angry Birds is one of the most popular global games today and
therefore epitomizes widespread appeal. This makes Rovio an ideal
partner to help us make prepaid a smart and affordable financial option
in today’s increasingly cashless and mobile society.”

KAIKU’s line of reloadable prepaid debit cards offers some of the lowest
fees in the industry. The combination of KAIKU’s sleek card design and
feature-rich platform represent the next-generation of prepaid as an
affordable and smart lifestyle choice, for all types of consumers to
easily manage their money.

The KAIKU Angry Birds Visa Prepaid Card will be available exclusively at
Kaiku.com. To learn more about the KAIKU Visa Prepaid Card, please
visit: www.kaiku.com.

About Kaiku Finance, LLC

Kaiku Finance, LLC, is a provider of forward-thinking prepaid products
and services, offering convenient, flexible and affordable alternatives
to traditional banking. The KAIKU Visa Prepaid Card is a
next-generation, reloadable debit card that empowers cardholders to more
comfortably manage their finances by combining low fees with unsurpassed
access, convenience and mobility. Product information can be located at: www.kaiku.com.
For corporate information, please visit: www.kaikufinance.com.

About Rovio Entertainment

Rovio is an industry-changing entertainment media company headquartered
in Finland, and the creator of the globally successful Angry Birds
franchise. Angry Birds, a casual puzzle game, became an international
phenomenon within a few months of its release, and is now the number one
paid app of all time. Angry Birds have expanded rapidly in
entertainment, publishing, and licensing to become a beloved
international brand. www.rovio.com.

This card is issued by First California Bank pursuant to a license from
Visa U.S.A Inc. Visa is a registered trademark of Visa International
Service Association and used under license. KAIKU is a registered ISO of
First California Bank.

First California Bank is a member of the Federal Deposit Insurance
Corporation (“FDIC”) and all cardholders funds are insured by the FDIC
in accordance with the FDIC’s applicable terms and conditions.

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MULTIMEDIA AVAILABLE:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50465155lang=en

Filed Under: Credit Card News

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