Clean Power Finance Launches CPF Capital & Trading Service

| August 1, 2012 | 0 Comments


Power Finance
, the online marketplace for residential solar
financing and leading provider of solar sales software, today announced
the launch of the CPF Capital Trading service. The service will allow
Clean Power Finance partners to take advantage of Solar Renewable Energy
Credit (SREC) value in New Jersey, Massachusetts and other states with
aggressive solar carve-out programs to create attractive residential
solar financing products.

Renewable Portfolio Standard (RPS) legislation mandates that utilities
derive a specific percent of their electricity from renewable energy
generation sources and often includes requirements for solar energy
deployment known as “solar carve-out” programs. Instead of building
solar power generation facilities themselves, utilities can meet their
solar generation requirements by purchasing SRECs from homeowners and
businesses with solar systems, which helps offset the costs of
residential and commercial installations.

Several states, including New Jersey and Massachusetts, have attractive
solar carve-out programs with SREC values that can favorably affect
financing options for residential solar. Clean Power Finance and its
investor partners have the scale and expertise to allow CPF Capital
Trading to efficiently buy and sell SRECs and provide meaningful
liquidity that translates into more attractive financing products for
residential solar consumers.

“CPF Capital Trading will provide solutions to reduce the commodity
exposure for our funds and financing customers,” said Kristian Hanelt,
SVP of renewable capital markets at Clean Power Finance. “We believe
this service will be a powerful differentiator for Clean Power Finance
and attractive to a variety of investors and potential structured
product partners.”

To help it design and deploy the Capital Trading service, Clean Power
Finance has hired Paul Joyce as Director of Environmental Markets.
Before Clean Power Finance, Paul was Head of Trading at 3Degrees Group
Inc., the leading Renewable Energy Credits sales, trading and advisory
firm in the United States, which was named 2011’s Best Renewable Energy
Certificates Trading Firm by Environmental Finance and the top
Renewable Energy Certificates Dealer by Energy Risk magazine.
Before 3Degrees, Paul worked at the San Francisco Department of the
Environment and ICAP where he was part of the team that launched a
proprietary fixed income electronic brokerage platform that today
transacts $500BN in securities per month.

“We are delighted to welcome Paul to Clean Power Finance,” said Nat
Kreamer, Clean Power Finance’s CEO. “We are continually creating ways to
make the solar sales process easier and more profitable for our solar
professional partners and investors and more affordable for consumers.
Tapping Paul’s expertise for CPF Capital Trade will allow us to
seamlessly incorporate SREC liquidity into superior financing products
that drive residential solar installations.”

About Clean Power Finance

Power Finance
 is driving the mass-market adoption of residential
solar by building an online business-to-business marketplace to connect
the solar industry and the capital markets. Clean Power Finance provides
solar professionals, including marketers, installers, manufacturers and
distributors, with access to a variety of non-exclusive, white-label
residential finance products and an easy-to-use solar sales quoting and
design tool. The company’s transparent pricing makes it easy for
financial firms and lenders to invest in residential solar projects that
provide reliable rates of return. Founded in 2007, Clean Power Finance
is venture backed by Kleiner Perkins Caulfield Byers (KPCB), Google
Ventures, Claremont Creek Ventures, Clean Pacific Ventures and Sand Hill
Angels. To learn more about how Clean Power Finance can accelerate the
growth of solar businesses, please visit

Clean Power Finance
Alison Mickey, 415-963-4319

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