Mothers now make 19 trips to the supermarket a month

| September 17, 2012 | 0 Comments

  • 68 per cent run out of daily essentials

  • Average mother spends £28.73 each week in the supermarket

By
Bianca London

07:52 EST, 17 September 2012


|

08:47 EST, 17 September 2012

The days of making a big weekly splurge on supermarket goods is well and truly over after it emerged that mothers now make 19 dashes to the supermarket every month.

Research revealed hectic schedules, unannounced guests and hungry kids mean it is impossible for mothers to limit their shopping to one trip a week.

The study found that mothers typically now carry out three ‘big’ supermarket shops each month, and make an additional nine dashes to the shops to replenish the food cupboards.

Eight in ten mums saying they often end up buying things they had never planned to purchase - spending an average of £11 extra during each trip

Eight in ten mums saying they often end up buying things they had never planned to purchase – spending an average of £11 extra during each trip

A typical mother also visits a convenience store or corner shop a further seven times a month in order to top up and keep family life ticking along.

It also emerged almost nine in ten mums even admitted there are some weeks where they have to go shopping for food items every single day.

Andrew Kendall, Marketing and Buying Director for milkmore, which commissioned the research, said: ‘The survey shows that mum is very much the head of the household and that trying to plan what the family eats over a month requires a big amount of preparation.

‘No matter how efficient a mum may be, the study proves life always throws in the unexpected, but the sheer number of trips they are having to make only adds to their hectic schedules.

‘Mums don’t only have to make added trips which take a lot of time and energy, but they are also feeling the pinch financially as a result of unexpected or unplanned purchases in-store’.

The days of big supermarket splurges are over as mothers take more trips to the local shops to stock up

The days of big supermarket splurges are over as mothers take more trips to the local shops to stock up

The study of 2,000 mothers revealed nearly half have to make extra trips to the shops because they simply forget to buy certain items.

And 68 per cent said they always run out of their daily essentials, with milk, fruit and bread the items most likely to need replenishing before the next ‘big’ shop.

But it seems the regular trips to the supermarket can prove a temptation, with eight in ten mothers saying they often end up buying things they had never planned to purchase – spending an average of £11 extra during each trip.

Researchers also found the average mother visits two different supermarkets to do their main food shop because they are keen on certain items from different supermarkets.

Just a third of mothers rely on one single supermarket for all their food needs – with 44 per cent admitting they are often forced to go elsewhere to account for items being out of stock.

A third of organised mothers always prepare a shopping list ahead of a supermarket trip and knows exactly what they’re after.

But the average mum still manages to spend a whopping £28.73 each week in the supermarket as a result of buying things that weren’t originally on her shopping list.

The comments below have not been moderated.

What exactly is the average mother?

You have mothers who have money given to them from hubbies for food and you have mothers who dont get that and sort it out themselves as they sort out the rest of the household expenses.

There is no reason why the man of the house cannot do the weekly shop.

I am much more comfortable in the knowledge that I know what I pay for than being a someone who has to ask for money or be paid to get the food, pay the bills etc. it doesn’t seem right when you buy a birthday or christmas present for your loved one when really it comes out of an account so they have in effect paid for it themselves?

RugRat
,

London, United Kingdom,
17/9/2012 15:23

i hate shopping thats why my misses goes in and i wait in the car

once a weeks enough for me any more things we need she gets the bus

MarkC
,

Northamptonshireburger, United Kingdom,
17/9/2012 15:17

What about the rest of us non-mothers? I spose we don’t eat then

ali
,

Leicester, United Kingdom,
17/9/2012 15:15

“The average mother spends £28.73 per week”
When was this research done, 1980??

whoamiworkingfor
,

overhere,
17/9/2012 15:14

Nothing to do with hectic scheduals, just bad planning. One Saturday I drove my missus around THREE different supermarkets. Later in the day she informed me that she would not be making the meal that she had planned, because she didn¿t have all the ingredients. She make out a shopping before every trip, and without fail leaves it at home EVERY time !!!!!

Kiernan
,

Manchester, United Kingdom,
17/9/2012 15:14

Where do people like these get the funding for their ‘research’? I would also like to know if drinking too much beer makes men act silly.

Lovely jubbly
,

London,
17/9/2012 15:13

Just Mothers eh?

moffifox
,

London, United Kingdom,
17/9/2012 15:05

19 trips a month is completely ridiculous, a waste of time and money. One trip a week is sufficient with simple planning. If I run out of something, we eat something else.

lola
,

toronto,
17/9/2012 15:04

No need for a fridge if shopping is done so often. Saves electricity and so cuts down on the household bills.

Ian
,

Zurich,
17/9/2012 14:56

I wonder how much it cost them to research this. I don’t believe this is new plus I could have told them it for free.

Emma
,

Newcastle,
17/9/2012 14:49

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